About TheeBella's Natural Mascara Store

TheeBella is an online store that specializes in high-quality products that are not easy to find in the U.S. market at affordable prices. We carry best-selling brands, and currently specialize in mascaras.

The brands that we carry have been best-sellers in Latin American Countries for many years. The formulas of our products have natural organic oils, antioxidants and mineral plant extracts.

These products have never been tested in animals and they promote the protection of the environment.

The Simplicity of Beautiful

TheeBella believes in the simplicity of beautiful. Every woman is already beautiful, we are just providing the tools to enhance what’s already there.

TheeBella aims to become a resource for women to acquire beauty products that are top sellers in other countries that are made with natural elements and are not easy to find in the U.S. market.

The spark that started Thee Bella

Thee Bella Founder ElsaOur founder Elsa Jimenez got the idea for creating TheeBella during a girl night out dinner with her friends. She says “…at dinner one of my friends started talking about her next trip to Latin America. Everybody started asking her if she could bring them back a tube or two of IM mascara during her upcoming visit. It was then that a light bulb went off in my head and my entrepreneurial spirit took over – I need to bring IM mascara and other beauty products that international people know and love to the United States! Just like that, TheeBella was born.”

When choosing a name, Elsa shared that she chose “bella” because it means “beautiful” in Spanish, and since fabulous beauty products from Latin America inspired the business, it seemed the perfect fit.

Read more about Elsa and the story behind TheeBella in her interview on our blog.

Questions about our Natural Mascara Products?

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